GRDS 3403 - Advertising Design I

Credit Hours: 3
Contact Hours: 2 Lecture, 4 Studio
Offered: Fall

Introduces projects and issues involved in advertising design. Includes work on advertising projects in various media, such as newspaper, magazine, outdoor, and electronic media. The creation of thumbnails and computer comps are covered, as well as headline, subhead and copy writing. Projects involve collaboration, problem solving, and deadlines.

Prerequisites: GRDS 2103 - Advanced Typography, GRDS 2253 - Interactive Design, GRDS 2343 - Print And Publication Design, GRDS 2303 - Graphic Design, and GRDS 2243 - Digital Illustration, or consent of instructor