GRDS 4313 - Identity Design

Credit Hours: 3
Contact Hours: 2 Lecture, 4 Studio
Offered: Fall

Introduces the student to projects and issues involved with branding and creating a complete corporate identity, including logo, letterhead and business cards, interior and exterior sign systems, copy writing, advertisement, collateral material, brochure and/or annual report, and rationale. Production and printing issues encountered are also addressed. Projects involve collaboration, problem solving, and deadlines.

Prerequisites: senior standing, GRDS 3323 - Production Management/Prepress, GRDS 3273 - Motion Design, GRDS 3403 - Advertising Design I, and GRDS 3603 - Packaging Design, or consent of instructor