MKTG 3013 - Principles Of Marketing Management

Credit Hours: 3
Contact Hours: 3 Lecture
Offered: Fall, Spring

A comprehensive introduction to the concepts, activities, and decisions involved in the marketing function. Student critical thinking, interpersonal communication, and leadership skills are enhanced via the strategic application of marketing mix variables (i.e., product development and management, promotion, distribution, and pricing).

Prerequisites: admission to the business program or consent of instructor