MKTG 3033 - Integrated Marketing Communications

Credit Hours: 3
Contact Hours: 3 Lecture
Offered: Fall

Emphasizes the role of advertising and other promotional mix elements in the integrated marketing communications program (IMC) of an organization. Attention is given to the various IMC tools used in contemporary marketing including advertising, direct marketing, Internet and interactive marketing, sales promotion, publicity, and public relations.

Prerequisites: MKTG 3013 - Principles Of Marketing Management and admission to the business program, or consent of instructor