MKTG 4133 - Social Media Marketing

Credit Hours: 3
Contact Hours: 3 Lecture
Offered: Fall

Explores the still-emerging world of social media from both the conceptual and the tactical viewpoints. Develops a conceptual approach for explaining/predicting which social media programs will successfully attract users and which will successfully achieve business objectives.

Prerequisites: MKTG 3013 - Principles Of Marketing Management and admission to the business program, or consent of instructor