GRDS 4403 - Advertising Design II

Credit Hours: 3
Contact Hours: 2 Lecture, 4 Studio
Offered: Irregular

Classroom structure re-creates the real-world work environment encountered at advertising agencies; takes projects from conceptual stage, through comprehensives, to presentation to the client. Advertising for newspaper, magazine, outdoor, direct mail, television, radio, and web is covered as well as headline, subhead, and copy writing within advertising campaigns, photography direction, production, and printing issues. Projects involved are addressed. Projects involve collaboration, problem solving, and deadlines.

Prerequisite: GRDS 3403 - Advertising Design I, GRDS 3273 - Motion Design, GRDS 3323 - Production Management/Prepress, and GRDS 3603 - Packaging Design, or consent of instructor