ARTS 44303 - Advertising Design II

UAFS Legacy Course Number: GRDS 4403
Credit Hours: 3
Contact Hours: 2 Lecture, 4 Studio
Offered: Irregular

Classroom structure re-creates the real-world work environment encountered at advertising agencies; takes projects from conceptual stage, through comprehensives, to presentation to the client. Advertising for newspaper, magazine, outdoor, direct mail, television, radio, and web is covered as well as headline, subhead, and copy writing within advertising campaigns, photography direction, production, and printing issues. Projects involved are addressed. Projects involve collaboration, problem solving, and deadlines.

Prerequisite: GDES 34003 - Advertising Design I, GDES 32703 - Motion Design, GDES 33233 - Production Management/Prepress, and GDES 36003 - Packaging Design, or consent of instructor