Jun 26, 2025  
2025-2026 Undergraduate Catalog 
    
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2025-2026 Undergraduate Catalog
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MKTG 34303 - Principles Of Marketing Management

UAFS Legacy Course Number: MKTG 3013
Credit Hours: 3
Contact Hours: 3 Lecture
Offered: Fall, Spring

A comprehensive introduction to the concepts, activities, and decisions involved in the marketing function. Student critical thinking, interpersonal communication, and leadership skills are enhanced via the strategic application of marketing mix variables (i.e., product development and management, promotion, distribution, and pricing).

Prerequisite: admission to the business program or consent of instructor


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