Designed for students interested in market research and developing integrated marketing communication programs to support product launches and effective product management. Available to all UAFS students.

Courses must be completed with a GPA of 3.0 or better.

Course Requirements

MKTG 30363 - Integrated Marketing Communications Credit Hours: 3
MKTG 31263 - Consumer Behavior Credit Hours: 3
MKTG 31363 - Marketing Research Credit Hours: 3

9 Total Hours

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