MKTG 31263 - Consumer Behavior

UAFS Legacy Course Number: MKTG 3123
Credit Hours: 3
Contact Hours: 3 Lecture
Offered: Spring

Application of behavioral and social science theories, concepts, methods, and research findings to the understanding of consumer acquisition, consumption, and disposal behaviors as the basis of marketing decision making.

Prerequisite: MKTG 34303 - Principles Of Marketing Management and admission to the business program, or consent of instructor