MKTG 3043 - E-Business Marketing

Common Course Number: MKTG 30463
Credit Hours: 3
Contact Hours: 3 Lecture
Offered: Spring

A comprehensive introduction to the strategic application of E-business technologies in the context of marketing decision making. The focus of the course is on how these evolving technologies can be best used to expand markets for products, better segment markers, customize marketing efforts, and strengthen relationships with customers.

Prerequisite: MKTG 3013 - Principles Of Marketing Management and admission to the business program, or consent of instructor