MKTG 3123 - Consumer Behavior

Common Course Number: MKTG 31263
Credit Hours: 3
Contact Hours: 3 Lecture
Offered: Spring

Application of behavioral and social science theories, concepts, methods, and research findings to the understanding of consumer acquisition, consumption, and disposal behaviors as the basis of marketing decision making.

Prerequisite: MKTG 3013 - Principles Of Marketing Management and admission to the business program, or consent of instructor