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Sep 07, 2024
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MKTG 3123 - Consumer Behavior Common Course Number: MKTG 31263 Credit Hours: 3 Contact Hours: 3 Lecture Offered: Spring
Application of behavioral and social science theories, concepts, methods, and research findings to the understanding of consumer acquisition, consumption, and disposal behaviors as the basis of marketing decision making.
Prerequisite: MKTG 3013 - Principles Of Marketing Management and admission to the business program, or consent of instructor
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