MKTG 3133 - Marketing Research

Common Course Number: MKTG 31363
Credit Hours: 3
Contact Hours: 3 Lecture
Offered: Fall

Rigorous experience in the study and application of research design, data collection, data analysis, and data interpretation methodologies and techniques in the context of marketing decision making.

Prerequisite: MGMT 2963 - Business Statistics or STAT 2503 - Probability And Statistics I, MKTG 3013 - Principles Of Marketing Management and admission to the business program, or consent of instructor