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Sep 07, 2024
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MKTG 4033 - Services Marketing Common Course Number: MKTG 40363 Credit Hours: 3 Contact Hours: 3 Lecture Offered: Spring
Application of marketing principles and strategic decision making in the context of the delivery of service products (in both the consumer and business-business marketplace). Preparation for a managerial career in a services economy.
Prerequisite: MKTG 3013 - Principles Of Marketing Management and admission to the business program, or consent of instructor
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