MKTG 4033 - Services Marketing

Common Course Number: MKTG 40363
Credit Hours: 3
Contact Hours: 3 Lecture
Offered: Spring

Application of marketing principles and strategic decision making in the context of the delivery of service products (in both the consumer and business-business marketplace). Preparation for a managerial career in a services economy.

Prerequisite: MKTG 3013 - Principles Of Marketing Management and admission to the business program, or consent of instructor