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Sep 07, 2024
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MKTG 4133 - Social Media Marketing Common Course Number: MKTG 41363 Credit Hours: 3 Contact Hours: 3 Lecture Offered: Fall
Explores the still-emerging world of social media from both the conceptual and the tactical viewpoints. Develops a conceptual approach for explaining/predicting which social media programs will successfully attract users and which will successfully achieve business objectives.
Prerequisite: MKTG 3013 - Principles Of Marketing Management and admission to the business program, or consent of instructor
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