MKTG 4143 - Digital Marketing

Common Course Number: MKTG 41463
Credit Hours: 3
Contact Hours: 3 Lecture
Offered: Spring

Explores issues facing 21st century firms throughout their transition to digital operations. Introduces modern analytical software and approaches used in marketing.

Prerequisite: MKTG 3013 - Principles Of Marketing Management and admission to the business program, or consent of instructor