MKTG 4203 - International Marketing

Common Course Number: MKTG 42063
Credit Hours: 3
Contact Hours: 3 Lecture
Offered: Spring

Examines opportunities and challenges faced by marketers conducting business on a multi-national or global scale. Focuses on effectively making decisions related to international marketing objectives, foreign market selection, market entry strategy, and adaptation of product, pricing, distribution, and integrated marketing communication strategies to best ensure long-term organizational success in each foreign market served.

Prerequisite: MKTG 3013 - Principles Of Marketing Management and admission to the business program, or consent of instructor